What is Search Engine Optimisation? SEO in a Nutshell

By 14 June, 2016 No Comments

Search Engine Optimisation (SEO) is used to improve a site’s ranking position on search engines. The closer you are to the top of the ranking list, the more visible you become.

The top three positions on search results account for the majority of organic clicks. 18% go to the first position, 10% to the second and 7% go to the third position. Ideally, you want your website to appear on the first page of search results. Most organic traffic generates from the first page. This is because 75% of internet users never bother to scroll past the first page of search results.

So, how do you get to the first page of search results? If your website ranks low on SERP’s, the top position can seem like a club reserved only for elite sites. There are certain SEO techniques that can help break you onto that desired first page.

Importance of Building Credible Links

Google analyses a website’s credibility by observing the quality of back links. The authority of these links are determined by factors such as relevancy and credibility. Google will then use these elements to determine which sites appear at the top of SERP’s.

Keep in mind that when it comes to backlinks it’s less about quantity and more about quality. Having just any webpage linking back to your site isn’t going to improve your rankings. Ensure your back-links derive from reliable domains or you risk damaging your site’s reputation.

Importance of Quality Content

If your site contains high quality and informative content, it will be easier for it to obtain quality links. However, your webpage content must be worth linking to. Great sites are not going to link to site’s containing poor quality content. The more useful your content is, the more people are going to want to engage with it.

You must write relevant and useful content that includes words and phrases used by those looking for your specific services or products. For example, if you sell clothes online, you will focus your content around fashion, not the latest tech gadgets to hit the shelves. Keep your content consistent, relevant and informative. Useful content is more likely to be shared across other channels such as blogs and social media.

Keeping up with Google

Google’s algorithm is constantly changing. Once upon a time, a business owner could stuff keywords into content and this would send him to the top of search results. However, in 2016, this is far from the case. There are many diverse marketing technologies and techniques used as part of a successful SEO Dublin campaign. These include:

  • Accessibility

  • Analytics and Data Analysis

  • Backlink Analysis

  • Copywriting

  • Domain Management

  • Information Architecture

  • Keyword Research

  • Log Analysis

  • PHP, HTML, CSS, etc.

  • Research (Google updates, new and different tactics etc.)

  • Server Management

  • Social Media Promotion

  • Software Development

  • Spreadsheets

  • Usability

  • User Experience

  • Website Design

  • Website Development

If you are looking for a professional SEO Dublin company that will be able to improve your site’s ranking in a few short months, get in contact with RYCO Marketing today, the Number one SEO Dublin agency.

Author glenn

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