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January 2017

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Magento Vs Shopify: Which is the Best ECommerce Platform for your Business?

By | Magento

Every online store needs a high-quality ecommerce platform to build storefronts that convert. Choosing your platform is one of the first decisions you will make and it’s perhaps the most important. After all, you need an ecommerce platform to not only create your store, but to manage and maintain it. You have to think about the various features you’d like your store to have and whether or not your chosen platform can deliver these.

Two of the most acclaimed and popular ecommerce platforms include Magento and Shopify. Both of these are incredibly different, which is why it’s important to know what you want and which of the two is able to meet your expectations. Below, we are going to take a closer look at both platforms to determine which is the most suitable for your business.

Coding

The first aspect of these two platforms we’re going to evaluate is coding. If you want to open a simple store with limited advanced functions, then Shopify is the right choice for you. It uses a unique coding language named Liquid, which makes it difficult to alter the source code.

On the other hand, Magento uses PHP and is an open source platform. This basically means that you are completely free to modify the code how you please to suit your individual store needs. Unfortunately, Shopify does not allow this creative freedom and you’re pretty much stuck with what they give you.

User Experience

You really can’t afford to mess up when it comes to user experience. If users have a good experience when they visit your store, they’re more likely to convert. For this reason, it’s vital that you choose the platform that will provide the means to deliver the best possible user experience to your customers.

Shopify comes with a simple website-building tool, allowing you to customise the features of your store in a matter of minutes. However, the options are limited.

Magento includes a huge range of useful extensions and has an incredibly user-friendly admin panel. Learning how to implement key shop features is made easy and unlike Shopify, you will have the creative freedom to make changes as you please until you are fully satisfied with your store.

SEO

It’s no good having a nice website with perfect listings and great features if there’s nobody there to see it! You have to make your website easy for search engines (and people) to find. You need to consider SEO features such as titles, headings, meta descriptions, page URL’s and everything in-between. According to recent studies into the SEO success rate of ecommerce platforms, Magento is the best and most SEO friendly platform available to business owners online. Shopify came in second though!

Inventory Management

When you open an online store, the amount of listings you need to include will need to be taken into consideration before you choose your shop platform. If you choose the Shopify Starter plan, which is the most popular choice amongst start-up companies, you will be restricted to a maximum of only 25 listings. This may be great in the beginning, but what happens when your shop grows and you need to publish new items to your store?

Magento offers an unlimited amount of items, which means you don’t have to worry about restrictions or limitations, your shop can grow with you and you’re free to be as creative as you like.

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Top 3 SEO Trends to Watch in 2017

By | SEO
We’re well into 2017 now and it’s time to step into our office Tardis to see what the future holds for SEO in the upcoming months. As you’re probably aware by now, the way that we plan and strategise our SEO campaigns continues to adapt and change at an astounding rate. There are many reasons for this, including changes and updates to Google’s algorithm as well as heightened customer expectations and alterations to their behavioural patterns etc.
 
In order to survive at the top of the SERP’s, your SEO strategy must adhere to these new changes. So, we have carried out a lot of research and studied our socks off to bring you this refined list of SEO trends we expect to see in 2017 and beyond:
 

Google’s AMP

Last year it was all about getting your business on mobile. This year, Google assumes everyone is responsive by now and if you aren’t, well you’re not worth talking about in Google’s eyes. Google’s AMP refers to Accelerated Mobile Pages. As you can probably guess from the title, the main purpose of AMP is to provide mobile users with a more sleek and fast internet experience. It’s basically a much lighter variation of HTML and loads web pages 30 times faster. Many business owners have already reported their AMP pages perform better in search and it looks like it will continue to grow throughout 2017 as more people become aware of its booming rewards.

 

Voice Search

 
Optimising your site for voice search could be your golden ticket towards increased traffic and bigger conversion rates in 2017. Why? Well, it turns out it’s all about those featured snippets you keep seeing everywhere. A snippet traditionally shows a piece of data, along with the link to the source page. Voice search churns out more featured snippet listings than text search. What makes this good news for you is the fact that whenever your featured snippet ranks on voice search results, Google will reference your brand. This provides a unique opportunity for extra branding where it counts and your featured answers to voice queries could potentially send waves of quality traffic right to your online store.
 

Schema Mark-up

 
Schema is useful because it simplifies your site for search engines. This makes sure that your listings are displayed properly, no matter the format. For example, Google may decide to answer a user’s search query with rich snippets and using Schema markup helps to ensure that your site is always prepared. It is essentially code that you can put on your website. Its main purpose is to aid search engines by telling them exactly what your data means, therefore helping search engines like Google provide more useful and informative search results.
 
As you can see, 2017 is set to be a game changer year. Whilst these three SEO trends are expected to be the most influential, they will come along with numerous other trends such as the fall of local citations in improving local rankings and the expected disclosure from Google that the giant search engine does in fact use engagement data to impact their ranking systems