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July 2020

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Trending SEO factors for local SEO

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Trending SEO factors for Dublin Businesses: What impacts SEO rankings for local businesses today?

If you are a Dublin-based business with an online presence, you probably spend some time thinking about how to expand your online profile. Adding increased visibility to your websites and social media footprint offers you a better chance to compete against your local peers. Ideally, you would like yours to be the first website to come up when local shoppers type in an online search query for products and services in your niche. 

The question, however, is: With so much competition for Dublin businesses, how does a local business enhance their online presence on search engines? The answer is, by addressing some specific trending Search Engine Optimisation (SEO) factors that help local businesses improve their rankings in search queries.     

Local ranking factors that matter

According to Ireland’s Internet Neutral Exchange Association (INEX.ie), the country recently saw significant increase in its internet traffic – over 500 Gigabits per second.  With Google accounting for over 80% of global internet searches, there’s strong likelihood that many online buyers from Dublin are among those querying local websites for goods and services.   

One way for a local business to grab a slice of those searches is by paying attention to SEO factors impacting the results of those queries. Specifically, these are some of the factors that impact the SEO ranking of local Dublin-based businesses:

  • Google’s ability to properly crawl through and index your site
  • Your sites’ relevance and authoritativeness for your local geography and your niche
  • The presence of pages that target local search queries for which you wish to rank 
  • The strength and competitiveness of your backlink profile
  • Existence of sizable amounts of thin, irrelevant or redundant content
  • Enhanced internal links and Call To Action (CTAs) on high-traffic pages
  • Efficient internal linking on sites created with relatively flat structures

Some of this might seem overly technical to the uninitiated. That’s why many local Dublin-based businesses chose to work with Ryco Marketing’s experienced digital marketing and SEO teams to address these factors. 

Practical SEO-boosting steps for Dublin businesses

One very powerful tool, available to local businesses looking to raise their online profiles, is Google My Business (GMB). Specifically, here are some GMB steps that digital marketing companies implement to improve client visibility in the eyes of search engines:

  1. Creating and managing GMB posts is a great local SEO booster. Your SEO partner can use these posts to drive up traffic, encourage more clicks and foster more engagement with existing clients, prospective customers and casual visitors to your site. 
  2. Digital marketers use a well optimised GMB profile as an opportunity for local businesses to interact with Dublin-based prospects who are already in a “buying frame of mind”. They do this by carefully curating the information online search queries visible in your GMB profile. For example, by hosting specific and relevant content about Dublin’s landscape, its community activities and places of interest on GMB, your website ranks higher for local queries expressing interest in those specific topics. 
  3. Another aspect of localised GMB SEO power is the Reviews feature. When local patrons visit your business (either online or in store) and are pleased with their experience there, they typically leave positive reviews on your GMB profile. Responding to those reviews, and adding your personalised comments and messages of appreciation, feeds the cycle of positivity that then impacts (positively) your websites’ SEO ratings.  
  4. GMB Qs & As are yet another means of boosting your website’s local appeal. Many Qs may be specific to local events and topics of interest: “Will you offer expanded parking on Bloomsday this year too?”, or “Can I order my St. Patricks’ Day merchandise online and pickup at the James Street outlet?”. Timely and strategic responses to these Qs paints your website in a positive light for local SEO ranking.
  5. Since the objective is to capture local traffic, both online and in store, make sure you pepper your website and GMB profile with plenty of photographs related to your business and its neighbourhood. By Google’s own estimates, “Businesses that add photos to their Business Profiles receive 42% more requests for directions on Google Maps, and 35% more clicks through to their websites than businesses that don’t”

 

Google uses metrics about the photos you publish and includes them as part of GMB Insights, which helps interested local searchers find your business. The quality, quantity and variety of photographs help create positivity about your business and boosts your websites’ visibility.  

SEO Dublin digital marketing experts use GMB to manage and enhance client’s online presences across multiple Google environments, including Google Maps and Google searches. The powerful analytics and tracking features allow you to take your SEO localisation to a new level with the help of Smart Campaigns that feed off local search results. When integrated with Google Maps, your optimised GMB profile makes it easy for local prospects to find your business, or for you to provide detailed directions to your physical locations. 

Localised SEO beyond GMB

Beyond SEO-enabled GMB profiles, there are several other factors that determine how and whether Dublin online searches result in finding your websites higher-up in Search Engine Results Pages (SERPS). Here are a few of them:

  1. Local physical presence: Some SEO experts recommend local businesses establish some form of physical presence in the geography they wish to rank for. A mobile phone and accessory manufacturer in Dublin’s Industrial Estate might, for instance, establish a kiosk or outlet within a heavily trafficked area such as Temple Bar, Ranelagh or Dublin City Centre. They can then target local SEO efforts to rank for those specific areas.
  2. Locally-focused landing pages: This strategy works well to target local searchers who are specifically looking for products and services in your niche, and within your geographic area. It helps your SEO local rankings when you create individual location-specific landing pages, especially when battling against higher-ranked domains that do not have a local presence in your area.  
  3. Long-tailed keywords: The use of targeted long-tailed keywords, which have high volumes of related keywords is also a great strategy to rank higher in SERPS. The key here is to ensure those long-tailed keywords are specific for local references such as milestones, current events, trending topics and historical places of interest.   
  4. Local branding: Building a local brand following can also give your local SEO rankings a boost. This involves working with local communities, charities and fundraising organisations to promote the causes they espouse. Then, post news, photographs and blogs about such engagements on your online platforms to leverage shares, likes and links from other like-minded sites of repute. This not only improves your SEO rankings but also builds a base of loyal fans who appreciate corporate community involvement.  
  5. Local community outreach: An adjunct to local brand-building is to sponsor and publicise local events and post local content on your landing page, as part of your local outreach program. So, even if you are not directly involved in local community engagement, your online platforms (website, Social media page, Twitter feeds) will still become a hub of community focus, driving up positive sentiment about your company. This is great for inching higher up in local SEO rankings.   
  6. Local link building: A powerful SEO ranking factor is the presence of local links. Getting such links from authoritative sources relevant to your niche can give your website a boost in the eyes of Google’s search algorithm. A factor that will be even more impactful on your SEO ranking is having those links from websites serving the same geography as you, and within the same niche, rather than tangentially related ones such as your domain.    
  7. Positive testimonials and reviews: Encouraging local visitors and clients to leave positive feedback about their experiences, whether it is about your website or in-store, is a great local SEO booster. Additionally, since these reviews and testimonials generate fresh 3rd-party content on your website, search engines view that as a positive factor towards rating your site higher on their SEO rankings.
  8. Niche content: Make sure you publish comprehensive content on your online presences, whether that be about your product or service or about local monuments or places of interest. Google’s search engine algorithms reward in-depth coverage of a subject by placing such content higher up compared to web pages that offer only scant coverage of the topic. 

By combining these eight trending local SEO factors with SEO optimized GMB profiles, Dublin-based businesses can ensure they remain relevant when prospective clients conduct online searches for local products and searches.   

Making localised SEO work for you

Our Dublin Google AdWords and Pay Per Click (PPC) specialists also leverage these, and many other, SEO ranking factors to enhance the profitability of your business through improved website visibility.  Through in-depth research, our Dublin content marketing specialists produce engaging localised copy for your websites and social media pages. Our authoritative content attracts backlinks from other local niche players in your domain, which then makes your website more relevant in local online search queries.   

As a results driven SEO Dublin agency, these are just some of the trending SEO factors that we leverage to ensure our clients end up high in SERPs for local queries. The essence of our success lies in our ability to firstly, geo optimise your websites and other online platforms, and then geo target local visitors from specific regions, cities and metro areas across Dublin. 

Google determines local SEO rankings based on a number of factors, including relevance, prominence and distance. By focusing on end-to-end geo relevance of not just the content, but also various characteristics of your website, e.g. adding location-based keywords in meta tags and descriptions, localised URLs, verified GMB location etc., our team ensures that your business factors prominently in local Dublin-based search queries.   

 

https://www.irishexaminer.com/breakingnews/business/record-levels-of-internet-traffic-recorded-in-ireland-990112.html

 https://www.statista.com/statistics/216573/worldwide-market-share-of-search-engines/ (Google, Apr 2020 86.02%)

https://support.google.com/business/answer/3038063?co=GENIE.Platform%3DAndroid&hl=en

https://support.google.com/business/answer/7091?hl=en

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Positive customer experiences – refocused marketing

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Though marketing strategies and campaigns are increasingly influenced by evolving technology, both in their planning and delivery, marketing experts believe that the technological ingredient in 2020 will be superseded by the mandatory requirement for a more focused customer experience – CX in its abbreviated form. This trending acronym and buzzword, which is circulating in marketing circles, reflects the ever constant necessity for greater and more personalised customer experiences across all marketing channels. In the ever changing and evolving world of Ecommerce technologies the single constant is the need to engage, convert and retain customers. Their online experiences should encapsulate all the necessary ingredients to guide them smoothly through the purchase process – from product selection to checkout, to easy payment, efficient shipping and personable knowledgeable customer/supplier service and human interaction. In this transaction the personalised element of the purchase process is elemental, not only to a successful product sale but also to customer loyalty and the likelihood of repeat business. 

The whole process is not just about providing the customer with the relevant information to make a purchase choice or work with your company or business but to offer quality customer experiences so they confidently come back for more. The customer has to be 100% happy with every aspect of the purchase pathway to retain their loyalty. That is why the technology must work in an effective and flawless manner and is expected to do so by all customers. Your ecommerce platform should act as an efficient sales springboard which provides a smooth customer purchase journey from start to finish with no obstacles on the way. You have to remember that your potential customer is probably fairly tech savvy and expects a fully functional and easily navigable online platform. What makes the difference to them in pursuit of a product purchase is how easily it can be realised through the provision of an all embracing and efficient customer service. That means a friendly helpful voice or empathetic email in response to any purchase queries they may have. Customers are less responsive to retailers telling them how great their products are and are more inclined to do their own product research in arriving at a purchase decision. This compounds the need to offer them a lot more than just information – which is freely available on Google’s rank result pages, dispensing with the time consuming need to browse other websites for further information. 

Customer Experience Surveys

 Marketers can draw on customer experience surveys to design and implement more meaningful and radical strategies for customer engagement and retention. In recent surveys it is disclosed that 73% of people base their purchase decision on customer experience. The sting in the tail is that only 49% of those people surveyed believe that companies of today provide a worthwhile experience. That is an indictment of many company’s failure to fully embrace develop and deliver a customer experience that not only engages and converts but offers a helpful and empathetic ear to any queries the customer may have throughout the purchase process. The overarching question for marketers and online business owners is – what constitutes a good customer experience? This needs to be addressed and resolved to meet the need for optimal customer experiences in 2020.  A thoughtfully planned customer experience strategy will generate a lasting customer rapport and client loyalty. There are certain elements that marketers, customers and web developers cite as standard aspects of good customer experiences : 

  • The latest technology
  • Efficient mobile experience
  • Brand image and design
  • Personalisation

 

They collectively, but not exclusively, contribute to an effective customer experience. Other elements that deeply affect this issue and purchase decisions include:

  • Efficiency
  • Convenience
  • Informative and friendly service
  • Easy payment options
  • Smooth shipping
  • Thoughtful after sales service
  • Friendly returns policy

 

These factors are all connected to an ecommerce website’s effectiveness as a marketing tool and its ability to constantly engage and promote positive customer experience that has the customer coming back for more.

Research into what people value most in their customer experience reveals and highlights the necessity for marketers to consciously include CX in its totality in their marketing strategies and to promote its importance in the online product transaction process. It is universally accepted by marketers and retailers alike that customer experiences dictate the outcome. It is also recognised that the customer purchase journey has to be efficient, fast and smoothly navigable with easy payments, efficient shipping and good customer service with the human interaction element firmly established as part of the offering. It is paramount to eliminate negative elements along the purchase pathway that may stall or stop a transaction – for example : bad employee attitudes which drive people away; unfriendly service; untrusted company or business; poor employee knowledge; purchase process inefficiencies; product unavailability; inconsistent shopping and non existent or poor purchase guide technology. Lack of automation can also prove a hindrance to positive customer experience. These negatives need to be transformed into positively engaging online factors to gain and retain loyal customers and to sustain a productive and profitable online business.

If you have any questions about for our SEO company services, including but not limited to Magento 2 development, video productionPPC agency or social media advertising and marketing services contact our digital agency in Dublin today.

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Is SEO necessary in 2020?

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SEO – a necessary and measurable investment

In recent surveys by reputable digital marketing commentators, the necessity of SEO is underscored as a major factor in promoting your website pages and consequently in exposing your product offering or services to a greater share of online users searching for those products. The effectiveness of Your Magento ecommerce platform is boosted by providing a virtual shop window or brand displaying in SERPS at the top of page one. That is the key to online success. It needs to be in the full gaze of online shoppers searching for your products and it needs to provide exactly what they are searching for in terms of products or services. Your virtual shop window  equates to occupying a top position in page ranking which is inescapably visible to online shoppers. Achieving top rankings in Google’s SERPS is no accident but rather the result of effective SEO practices that actually work!. By deploying relevant and targeted SEO techniques and campaigns Magento merchants can successfully achieve those cherished positions in SERPS that act as a fulcrum to drive traffic and grow conversions.

SEO – Search Engine Optimisation

SEO – Search Engine Optimisation – can be defined in different terms, but in practice it refers to the technical process of directing targeted organic traffic to your website and ecommerce store. It promotes greater visibility of your platform on Google’s page rank listings and attracts the instant attention of online shoppers looking for your products or services – they are automatically drawn to your website if it occupies poll position on page one. If optimised professionally and effectively, your web site will appear at the top of the Google page rank listings. Thoughtfully structured SEO techniques and campaigns can place you in pole position in SERPS where you have maximum exposure to potential customers looking for your products or services. Implementing thoughtful effective SEO techniques can assist you in achieving better Search Engine results – consequently driving sales conversions, profitability and business growth. 

Importance of your on-site SEO

Your web pages have the potential to rank at the top of Google page rank listings but you have to implement the science to reach the coveted top positions. A fully optimised website is the primary requirement with effective onsite and offsite SEO ensuring that Google’s spiders index the relevant product pages and reward them accordingly for their authoritative, relevant and compelling content. In indexing your web pages Google bots or spiders look for quality content – relevant information that best describes your online offering succinctly and clearly with optimised  meta details and relevant keywords. The intent is that search engines can respond to customer search queries with greater success and precision allowing online shoppers to access exactly what they request, be it  products or services, in a single click. Google wants to speed up the search process with greater emphasis on semantic search enabling better Search Engine understanding of search queries and faster more exact responses. This whole emphasis on making major improvements to search query recognition and response is designed to fast track the online product purchase process. It really is aimed at making the online shopper’s experience intuitive and instantly productive which in turn can transform your ecommerce platform into a profitable business and money making machine. Timely and considered SEO techniques and interventions can help you achieve those business goals.

SEO and your marketing plan

A solid marketing plan for any business is key to its future success. This is universally true regardless of the type of enterprise. It is imperative to promote your business and get the word out there, informing your potential customers of your unique offering. SEO is the effective Google algorithmic led  tool to help place your online business at the top of SERPS where maximum exposure to an online consumer public is guaranteed. It is measurable, allowing you to make informed decisions from analytical data gleaned through the use of Google analytical tools, about exactly what changes are necessary to achieve more bang for your buck in implementing future SEO campaigns. Getting your products into the viewing eye is critical for business credibility, sales and profitability so it pays dividends to enlist professional help in creating and implementing effective SEO marketing campaigns which deploy the full range of Google friendly SEO techniques. 

 

SEO – as we understand and appreciate at Ryco –  is a challenging science, which if planned and implemented properly, can raise the profile of your ecommerce platform and provide a definite advantage over the competition. It is the Google optimising tried, tested and proven tool for brand and product promotion that has a practical and positive impact on online sales and business growth. We have a proven expertise in providing effective and profitable SEO techniques and campaigns – both on and off page – for Magento merchants, large and small, and have helped Magento customers maximise traffic with an optimal annual increase of up to 300%.

Device wise, whether it is SEO for PC, Tablet, Smartphone or Voice – the same objective applies – to place your business where it is most visible to the online consumer public and that is at the top of SERPS, maximising traffic to your relevant web pages and converting sales. 

 

Contact Ryco today for advice and help in positioning your Magento ecommerce platform at the top of page one in Google SERPS – the coveted position for brand and product exposure and springboard for exponential growth in online traffic and sales. If you have any questions about suitable SEO company services, Magento 2 development, video productionPPC agency or social media advertising and marketing services contact our digital agency in Dublin today.

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Why SEO is key for online marketing success in Dublin

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Beating your competition: Why SEO is key for online marketing success in Dublin


Are you a Dublin-based business that’s competing online for market share? For Irish Small and Medium Enterprises (ISMEs), there’s fierce competition online – and its growing by the day. Don’t believe us? Just head on to the Irish Domain Registry website and check out the stats there (Number of new .ie registrations). At the end of 2019, there were over 280,000 Irish domains registered – over 50K of them in a single year. That’s approximately 137 new potential competitors daily, whom you now have to compete against. 

SMEs need all the help they can get, and our SEO Dublin Agency offers just what you need!

Why SEO Matters for Dublin SMEs

Search Engine Optimisation (SEO) is a widely misunderstood term. Typically, it is construed as a verb – which signifies the act of doing “something”.  This is a rather narrow interpretation of what SEO is, and how it can support ISMEs. In reality though, SEO involves a series of well-thought-out, targeted strategies that help online businesses move from obscurity to broad recognition.

Perhaps, thinking about SEO in “old world” terms might help give you a better perspective of its importance. Here’s a scenario to envision: 

As a retailer of St. Paddy’s Day party supplies, consider what it would mean to you to have your company featured on page 1 in:

  • The Sunday Independent (circulation 130k plus); or
  • The Irish Farmers Journal (circulation 60K); or
  • The Herald – a newspaper published in Dublin (circulation almost 32K) 

Since more “eyeballs” catch you in the Sunday Independent, compared with the other two newspapers, you’ll likely receive more inquiries. But if you are Dublin-focused, you’d rather get mentions in a local newspaper, even though it has one-fourth of the circulation. Many prospective customers across Ireland might hear about you through the Sunday Independent. And other readers (mostly from the farming sector) might notice you in the Irish Farmers Journal. But Dubliners (who hear about you in The Herald) will be those visiting you and buying your goodies.

As an online-only merchant, more “eyeballs” mean more potential sales – regardless of what the source of those “eyeballs’ may be. However, if you also have a physical store, many more prospective walk-in clients from Dublin will find your mention in The Herald useful – and you’ll better monetize your advertisement investment. 

And that’s what matters most for any business.

THE DUBLIN SEO VALUE PROPOSITION

Just as there is great value in getting noticed in the right newspaper, it’s equally valuable to get noticed online, and as in the case of newspapers of various sizes and socio-political leaning, receiving “eyeballs” from the right online platforms is essential. That’s because, when it comes to SEO, you think global but act local. 

What SEO promises, for Dublin businesses, whether you are competing locally or globally, is:

  • Better visibility for your online sales platforms, be they websites or social media presences
  • Higher ranking for your products and services on search engine results pages (SERPs)
  • Increased traffic to your websites and other online platforms

If you are a Dublin-based business, or any business in Ireland for that matter, competing locally, regionally and globally, making your online presence felt should be a high-priority imperative for you.  Why might that be?  With the largest number of potential online competitors in Ireland (over 45% of Irish domains are registered in Dublin), Dubliners doing business here face an up-hill challenge to grab market share from other businesses in their niche.  

So, if you don’t do everything possible to get in front of your competition, your online presence won’t be seen. With so much competition to contend with, and limited visibility for your website, making that incremental sale is indeed a tough sell (no pun intended!). Moreover, in the coming years, that challenge is likely to turn into an even steeper up-hill climb.

Challenges and Opportunities

Since 2010, eCommerce revenues across Ireland have more than doubled, to over €2.2bn. And, along with that increase, came more competition. Businesses of all sizes are vying for each incremental sale.  It is estimated that within the next few years online revenue will hit €3.8bn. Businesses, whose websites don’t show up front-and-centre for online shoppers, lose the opportunity to cash-in on that expanded online revenue. However, that opportunity isn’t really “lost” – a competitor with a better SEO strategy grabs it!

With over 90% of sales initiated online, the challenges for low-visibility online marketers are almost insurmountable. Additionally, in today’s online world, just a handful of large players command a sizeable piece of the online marketing pie. In Ireland, just three companies, Argos.ie, Tesco.ie and Amazon.co.uk claim over 20% of Irish online sales revenue. 

With so many barriers to profitability, how might Irish SMEs claim a bigger share of the online marketing pie? Is there any way that smaller, locally-based companies might compete, head to head, with the multinational giants? How can a company, with just a fraction of Amazon’s marketing budget, win the battle for a bigger slice of the online marketing pie?

And there lies the opportunity!

With every challenge comes potential. It all comes down to intelligent strategising to capitalise on those opportunities. What most online marketers might see as barriers to expand and gain market share from the competition, a great SEO partner can turn into an opportunity for increasing site traffic, promoting brand recognition and boosting sales.  

SEO OPPORTUNITIES WORTH EXPLORING

Google searches alone, 88 million of them each month2, offer SMEs the potential to grab a significant number of additional “eyeballs” for their websites. When you integrate a holistic SEO strategy that contains elements such as:

  • digital content marketing
  • online advertisements
  • keyword optimisation
  • link building 
  • on/off-page optimisation
  • …and more

…the doors to enhanced marketing and sales open wider than ever to Irish online marketers. 

The opportunities offered by our SEO Dublin Agency, at Ryco Marketing, are tangible and measurable. Best of all, they have provided real benefits to companies from across the Irish economic landscape. Here’s just a sampling of the opportunities that we’ve helped some of our clients capitalise on :

 

  • EJ Menswear.Com: The company had been trying for many years, before we partnered with them, to establish a strong online presence. We worked closely with company management to deliver a vision of a more robust online presence leading to increased online sales. As a result of our joint efforts, the company realised a 300% plus sales boost in a short period of time. 

 

  • Ireland West Airport: Serving over 750,000 passengers annually, the airport is the fourth-busiest in Ireland, and Ryco played a pivotal role in boosting its Google Search Results. Working within Google’s stringent SEO rules, and using a strategy of high-quality link building and other SEO best practices, the site saw a 64% boost in traffic within six months. 

 

  • CT1: Our two teams have been in partnership for over a decade now. During that time, the Ryco Team has helped the company through a number of initiatives, including building their internal and online digital platforms and developing their brand recognition. Today, they are the #1 recognised sealant brand online. With our assistance, CT1 created best-in-class social media content that went viral with 4.5 million Facebook views.  

 

  • Shamrockgift.com: Our team worked with the company to establish a Magento 2-based online presence comprising of retail, wholesale and multi-store environments, including a mobile presence, spread across the UK, Ireland and the USA. The result: A 287% increase in site traffic within a remarkably short time. Next steps: A comprehensive digital #marketing campaign to boost sales even further.

 

  • Team Great Britain:  Ryco developed a responsive, high-conversion, state-of-the-art website for Team GB, with an ERP-integrated webstore built for high-volume sales traffic. As a result, Team GB were able to process all the sales transactions during the holiday season (2015), including online demand for merchandise as a lead-up to the Rio Olympics.  

 

These businesses, and many of our other clients, have benefited significantly from the years of experience and expertise that our SEO team has to offer. 

 

What to Look for in Your SEO Partner

Perhaps, the greatest advantage of SEO done right, for Irish businesses, is the ability to compete against the international “big lads” of online sales and marketing. They have huge budgets that sustain them over a long time, and that succeed in stifling any form of competition, especially from Irish SMEs.  However, with the right partner working with you, even the largest competitors are no match – and with just a fraction of their huge budgets!

The Case Studies highlighted above demonstrate just a few of the things that online marketers may expect when they work with an experienced, full-service SEO company. So, what should you look for in your SEO partner? 

  • Proven track record
  • Diversity of service offerings (SEO, AdWords, Content Marketing, Penalty Removal, SMM, Video marketing…and more)
  • Well-defined/proven methodology
  • Exceptional client support
  • Minimal upfront and ongoing cost  
  • Industry certified (ISO 9001 and ISO 27001) consultants

SEO is broader than just optimising a website for search queries. For Dublin-based eCommerce vendors, and those looking to add eCommerce capabilities, this means having a service provider that can offer a broad umbrella of internet marketing services. Without the benefit of many of the qualities highlighted above, your partnership will likely remain one-dimensional: just a website developer, simply a web article writer and a company specialising in back link acquisitions.

To benefit from SEO, your prospective partner must have a team with much wider skills than simply website development. In real terms, the qualities discussed above result in a much broader set of tangible, measurable benefits, including reduced management and administrative costs – both initial and ongoing, more organic traffic to your site, and better sales conversion rates. 

Great SEO partnerships also result in web sites, and other web presences that:

  • are faster to load, resulting in less frustration for visitors
  • produce fewer abandoned shopping carts
  • are resilient, and won’t slow down or crash with increased traffic
  • have built-in safety and security features
  • are responsive, and equally functional on desktops as they are on mobile devices

If your SEO service provider is unable to deliver all of these elements to you, as part of an integrated SEO partnership, then perhaps you should be looking at other options. 

 

It’s Time to Act

Whether you don’t yet have a substantial online presence, or have been selling online for some time now, there’s never been a better time to embrace SEO and expand your market share. According to IMRG, the UK’s online retail association, the UK has seen online retail sales grow by a stunning +32.7% Year-on-Year (YoY). That’s the biggest jump in annual sales in a long while. 

There’s clear momentum behind those numbers, and online marketers, who have put the right SEO strategies in place, will be the biggest beneficiaries in the coming months. And that’s exactly what industry experts say. Louise Phelan, the former PayPal vice president for continental Europe, Middle East and Africa, knows a thing or two about the huge opportunity that lies ahead for Irish online retailers. In conversation with the Irish Times, Ms. Phelan noted:

“There is a huge opportunity for Irish businesses to take some of the expected €10.1 billion spend by consumers. Merchants need to make sure their websites are easy to use, mobile friendly and can facilitate payments,”

While such opportunities lie waiting for Dublin’s SMEs too, the only way to seize them is to pursue a vigorous SEO strategy, one that will ensure prospective clients, looking for goods and services in your specific niche, see your website ahead of your competitors. Through our fully-managed Magento 2 web store solutions, we’ve helped our clients:

  • attract thousands of new customers
  • increase website traffic by triple-digit percentage points
  • rank consistently higher in Google web searches
  • significantly improve sales revenue 
  • generate meaningful higher return on investment (ROI) for every additional £/€ spent on SEO activity

And that’s exactly what Ryco Marketing promises to deliver for you through our strategic action plans. Our SEO team comprises digital content producers, online marketing specialists, video production experts, character design professionals, and experts in animation, 3D modelling, graphic design and creative campaigns. When you work with us, you get a results-focused team that acts in your interest. 

It’s now time for you to act!

 

SOURCE: https://www.iedr.ie/domain-stats/

SOURCE: https://ecommercedb.com/en/markets/ie/all