Every online store needs a high-quality ecommerce platform to build storefronts that convert. Choosing your platform is one of the first decisions you will make and it’s perhaps the most important. After all, you need an ecommerce platform to not only create your store, but to manage and maintain it. You have to think about the various features you’d like your store to have and whether or not your chosen platform can deliver these.
Two of the most acclaimed and popular ecommerce platforms include Magento and Shopify. Both of these are incredibly different, which is why it’s important to know what you want and which of the two is able to meet your expectations. Below, we are going to take a closer look at both platforms to determine which is the most suitable for your business.
The first aspect of these two platforms we’re going to evaluate is coding. If you want to open a simple store with limited advanced functions, then Shopify is the right choice for you. It uses a unique coding language named Liquid, which makes it difficult to alter the source code.
On the other hand, Magento uses PHP and is an open source platform. This basically means that you are completely free to modify the code how you please to suit your individual store needs. Unfortunately, Shopify does not allow this creative freedom and you’re pretty much stuck with what they give you.
You really can’t afford to mess up when it comes to user experience. If users have a good experience when they visit your store, they’re more likely to convert. For this reason, it’s vital that you choose the platform that will provide the means to deliver the best possible user experience to your customers.
Shopify comes with a simple website-building tool, allowing you to customise the features of your store in a matter of minutes. However, the options are limited.
Magento includes a huge range of useful extensions and has an incredibly user-friendly admin panel. Learning how to implement key shop features is made easy and unlike Shopify, you will have the creative freedom to make changes as you please until you are fully satisfied with your store.
It’s no good having a nice website with perfect listings and great features if there’s nobody there to see it! You have to make your website easy for search engines (and people) to find. You need to consider SEO features such as titles, headings, meta descriptions, page URL’s and everything in-between. According to recent studies into the SEO success rate of ecommerce platforms, Magento is the best and most SEO friendly platform available to business owners online. Shopify came in second though!
When you open an online store, the amount of listings you need to include will need to be taken into consideration before you choose your shop platform. If you choose the Shopify Starter plan, which is the most popular choice amongst start-up companies, you will be restricted to a maximum of only 25 listings. This may be great in the beginning, but what happens when your shop grows and you need to publish new items to your store?
Magento offers an unlimited amount of items, which means you don’t have to worry about restrictions or limitations, your shop can grow with you and you’re free to be as creative as you like.