why choose Magento 2

Magento 2 Excellence

By | Magento | No Comments

Developers pay homage to Magento

Developers pay homage to Magento 2 as the preferred next generation ecommerce platform of choice. Its technical superiority and prowess in the field of ecommerce multichannel offerings elevate it to a league that is unattainable for the competition.

Nothing speaks louder than success

There is no better way of extolling its virtues or acknowledging its capability than hearing one of its success stories from a very satisfied merchant who, having migrated from another platform to Magento 2, has become a multichannel giant with doubling of conversion rates and 20% annual customer base growth. With 40% of their customers using omnichannel retail experience there is no doubting the figures that have resulted from the platform migration to Magento 2.

The most powerful e-commerce platform in the world

The Company firmly believe that their recent growth is a direct result of Magento’s Commerce Order Management System. This affordable luxury lifestyle brand is known globally and has multiple physical stores worldwide. Before embracing and implementing Magento 2 they realised that their former ecommerce platform was not SEO-friendly, was outdated in most respects and did not have any multichannel features. Desiring to become part of the omnichannel revolution they decided to find a new economic platform.Their aim was to improve visitor traffic and maximise conversion rates in tandem with decreasing bounce rates. It seemed like an uphill struggle from the Company perspective but Magento provided a comprehensive solution, through its leading order management solution, that really established the Company on the world ecommerce stage, on Magento Enterprise.

In collaboration with its Magento Solution Partner, the Company launched on Magento Enterprise Edition which is rated as the most powerful and flexible ecommerce platform in the world, in 2015. They decided not to buy into existing systems but alternatively invested in the addition of Magento Commerce Order Management which enabled all of their global web outlets to work through one central order and inventory system. MCOM fulfilled the Company’s requirement for scalability and efficiency to operate this global business from a central system that managed inventory, organised fulfilment and took care of payment. With the backend of Magento 2 being designed for non-technical users, bulk-editing of products is entirely available without having to call upon the help of an entire development team – a huge bonus and saving in both time and financial outlay.


If you are interested in Magneto 2 speak with out Magento 2 Dublin Experts today.

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SEO for Mobile: How to Optimise your Site for Smartphones

By | SEO | No Comments

Most internet users surf the web using their smartphones and who can blame them? It’s quick, easy and you can have the answer to your question with just the touch of a button.

Since April 2015, Google has paid close attention to mobile friendliness and have used it as a strong ranking factor in their search algorithm. Now that we’re almost two years on, it’s become an absolute necessity to achieve higher rankings on mobile search results.

So, what exactly makes a site mobile friendly? Unfortunately, it isn’t enough to simply “work” on mobile. You must peel back the layers and look at specific aspects of your site such as page speed, site design and site structure.

Here are some of our best tips to optimise your site using SEO for mobile:

Make sure it FITS with mobile SEO

Your site must fit on a smaller screen without the need to “pinch and zoom” to read the content. Mobile users expect a seamless experience and everything on your site needs to be easy to read on the small screen. This means optimising content and ensuring that it’s presented clearly. A site that has content sliding off the edge of the screen will NOT get into Google’s good books. Make sure that your site is easy to navigate with a finger and take your site’s design into consideration.

Faster page speeds with mobile SEO

Mobile users are impatient. They may have limited connectivity and need to acquire important information in a very short space of time. SEO for mobile is vital when it comes to page speed. You can help quicken the pace by minimising code, reducing redirects and optimising images on your site.

Forget Flash and Pop-Ups

If there’s one thing that all mobile users hate, it’s pop-ups. They are incredibly frustrating and it can often be difficult to close them, which leads to an increased bounce rate and a lot of unhappy visitors. Avoid implementing pop-ups and don’t use flash either. Many users do not have this plugin on their phones. Instead, use HTML5 to create your special effects.

Let Google Find You

Many site owners make the critical mistake of blocking the Googlebot from accessing important resources such as images, JavaScript and CSS. This makes it difficult for search engines to see and categorise your content, which also sends the message that your site is not mobile-friendly.

Optimise Meta Descriptions

When people are using their smartphones to access the internet, they will glance over your Meta details on search result pages to help determine whether they want to click on your site. Since mobile screens are much smaller than desktops, you must keep your meta titles and descriptions as short and effective as possible. Grab their attention but don’t sacrifice the quality of your content to do so.


These are some of the most important factors when it comes to SEO for mobile. However, there are plenty more where that came from! Keep an eye on our SEO agency blog for more SEO Dublin expert updates!



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Magento Vs Shopify: Which is the Best ECommerce Platform for your Business?

By | Magento

Every online store needs a high-quality ecommerce platform to build storefronts that convert. Choosing your platform is one of the first decisions you will make and it’s perhaps the most important. After all, you need an ecommerce platform to not only create your store, but to manage and maintain it. You have to think about the various features you’d like your store to have and whether or not your chosen platform can deliver these.

Two of the most acclaimed and popular ecommerce platforms include Magento and Shopify. Both of these are incredibly different, which is why it’s important to know what you want and which of the two is able to meet your expectations. Below, we are going to take a closer look at both platforms to determine which is the most suitable for your business.


The first aspect of these two platforms we’re going to evaluate is coding. If you want to open a simple store with limited advanced functions, then Shopify is the right choice for you. It uses a unique coding language named Liquid, which makes it difficult to alter the source code.

On the other hand, Magento uses PHP and is an open source platform. This basically means that you are completely free to modify the code how you please to suit your individual store needs. Unfortunately, Shopify does not allow this creative freedom and you’re pretty much stuck with what they give you.

User Experience

You really can’t afford to mess up when it comes to user experience. If users have a good experience when they visit your store, they’re more likely to convert. For this reason, it’s vital that you choose the platform that will provide the means to deliver the best possible user experience to your customers.

Shopify comes with a simple website-building tool, allowing you to customise the features of your store in a matter of minutes. However, the options are limited.

Magento includes a huge range of useful extensions and has an incredibly user-friendly admin panel. Learning how to implement key shop features is made easy and unlike Shopify, you will have the creative freedom to make changes as you please until you are fully satisfied with your store.


It’s no good having a nice website with perfect listings and great features if there’s nobody there to see it! You have to make your website easy for search engines (and people) to find. You need to consider SEO features such as titles, headings, meta descriptions, page URL’s and everything in-between. According to recent studies into the SEO success rate of ecommerce platforms, Magento is the best and most SEO friendly platform available to business owners online. Shopify came in second though!

Inventory Management

When you open an online store, the amount of listings you need to include will need to be taken into consideration before you choose your shop platform. If you choose the Shopify Starter plan, which is the most popular choice amongst start-up companies, you will be restricted to a maximum of only 25 listings. This may be great in the beginning, but what happens when your shop grows and you need to publish new items to your store?

Magento offers an unlimited amount of items, which means you don’t have to worry about restrictions or limitations, your shop can grow with you and you’re free to be as creative as you like.

As a multi-award winning digital agency Dublin, we specialise ecommerce development and in profitable campaigns including: professional copy writing, high quality content placement, social optimisation and advertising, search engine optimisation SEO Dublin and PPC Dublin advertising, conversion rate optimisation, Magento ecommerce development, video production and 3d animation and modelling  that entice, engage and convert your target audience

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Top 3 SEO Trends to Watch in 2017

By | SEO | No Comments
We’re well into 2017 now and it’s time to step into our office Tardis to see what the future holds for SEO in the upcoming months. As you’re probably aware by now, the way that we plan and strategise our SEO campaigns continues to adapt and change at an astounding rate. There are many reasons for this, including changes and updates to Google’s algorithm as well as heightened customer expectations and alterations to their behavioural patterns etc.
In order to survive at the top of the SERP’s, your SEO strategy must adhere to these new changes. So, we have carried out a lot of research and studied our socks off to bring you this refined list of SEO trends we expect to see in 2017 and beyond:

Google’s AMP

Last year it was all about getting your business on mobile. This year, Google assumes everyone is responsive by now and if you aren’t, well you’re not worth talking about in Google’s eyes. Google’s AMP refers to Accelerated Mobile Pages. As you can probably guess from the title, the main purpose of AMP is to provide mobile users with a more sleek and fast internet experience. It’s basically a much lighter variation of HTML and loads web pages 30 times faster. Many business owners have already reported their AMP pages perform better in search and it looks like it will continue to grow throughout 2017 as more people become aware of its booming rewards.


Voice Search

Optimising your site for voice search could be your golden ticket towards increased traffic and bigger conversion rates in 2017. Why? Well, it turns out it’s all about those featured snippets you keep seeing everywhere. A snippet traditionally shows a piece of data, along with the link to the source page. Voice search churns out more featured snippet listings than text search. What makes this good news for you is the fact that whenever your featured snippet ranks on voice search results, Google will reference your brand. This provides a unique opportunity for extra branding where it counts and your featured answers to voice queries could potentially send waves of quality traffic right to your online store.

Schema Mark-up

Schema is useful because it simplifies your site for search engines. This makes sure that your listings are displayed properly, no matter the format. For example, Google may decide to answer a user’s search query with rich snippets and using Schema markup helps to ensure that your site is always prepared. It is essentially code that you can put on your website. Its main purpose is to aid search engines by telling them exactly what your data means, therefore helping search engines like Google provide more useful and informative search results.
As you can see, 2017 is set to be a game changer year. Whilst these three SEO trends are expected to be the most influential, they will come along with numerous other trends such as the fall of local citations in improving local rankings and the expected disclosure from Google that the giant search engine does in fact use engagement data to impact their ranking systems
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What is Search Engine Optimisation? SEO in a Nutshell

By | SEO | No Comments

Search Engine Optimisation (SEO) is used to improve a site’s ranking position on search engines. The closer you are to the top of the ranking list, the more visible you become.

The top three positions on search results account for the majority of organic clicks. 18% go to the first position, 10% to the second and 7% go to the third position. Ideally, you want your website to appear on the first page of search results. Most organic traffic generates from the first page. This is because 75% of internet users never bother to scroll past the first page of search results.

So, how do you get to the first page of search results? If your website ranks low on SERP’s, the top position can seem like a club reserved only for elite sites. There are certain SEO techniques that can help break you onto that desired first page.

Importance of Building Credible Links

Google analyses a website’s credibility by observing the quality of back links. The authority of these links are determined by factors such as relevancy and credibility. Google will then use these elements to determine which sites appear at the top of SERP’s.

Keep in mind that when it comes to backlinks it’s less about quantity and more about quality. Having just any webpage linking back to your site isn’t going to improve your rankings. Ensure your back-links derive from reliable domains or you risk damaging your site’s reputation.

Importance of Quality Content

If your site contains high quality and informative content, it will be easier for it to obtain quality links. However, your webpage content must be worth linking to. Great sites are not going to link to site’s containing poor quality content. The more useful your content is, the more people are going to want to engage with it.

You must write relevant and useful content that includes words and phrases used by those looking for your specific services or products. For example, if you sell clothes online, you will focus your content around fashion, not the latest tech gadgets to hit the shelves. Keep your content consistent, relevant and informative. Useful content is more likely to be shared across other channels such as blogs and social media.

Keeping up with Google

Google’s algorithm is constantly changing. Once upon a time, a business owner could stuff keywords into content and this would send him to the top of search results. However, in 2016, this is far from the case. There are many diverse marketing technologies and techniques used as part of a successful SEO Dublin campaign. These include:

  • Accessibility

  • Analytics and Data Analysis

  • Backlink Analysis

  • Copywriting

  • Domain Management

  • Information Architecture

  • Keyword Research

  • Log Analysis

  • PHP, HTML, CSS, etc.

  • Research (Google updates, new and different tactics etc.)

  • Server Management

  • Social Media Promotion

  • Software Development

  • Spreadsheets

  • Usability

  • User Experience

  • Website Design

  • Website Development

If you are looking for a professional SEO Dublin company that will be able to improve your site’s ranking in a few short months, get in contact with RYCO Marketing today, the Number one SEO Dublin agency.

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Google Algorithm – What The Customer Needs To Know.

By | SEO

It is taken for granted that those in the digital marketing world have a working understanding of Google’s algorithms and the direct effect they have on Web Sites’ rankings in the SERPS. However they are a totally unknown quantity to Digital Marketing Agencies’ customers who simply want their Websites to feature on the first page of Google rankings. Web marketers can only function with those algorithms constantly in mind as they dictate the efficacy of all marketing strategies and digital campaigns but their customers only see the positioning of their online businesses on the ranking pages without any real understanding of how the whole process works. They do not need or want to know all the technical detail of how it operates but they certainly want to at least understand why their rankings can fluctuate and how best to address that anomaly. It would be useful and desirable for marketers to make their customers aware of the nature and role of the algorithms as directional signposts for integrating the requisite changes in all those areas of a website that would then attract a positive reaction from the Google crawlers indexing every aspect of their website or mobile app. The animal names applied to the most important changes over the past four years should highlight to the customer the increasing need to employ digital marketers to ensure their site achieves maximum exposure across all digital channels through effective implementation of algorithmic directives.

Everyone should be aware of the daily changes in Google algorithms and of the need to be constantly alert to the evolution of the Google algorithm and its impact on SEO strategies. The professional marketer needs to be fully tuned into the evolving machinations of these daily changes so they can respond by creating digital optimisation and marketing campaigns that take cognisance of the algorithmic demands. The customer should have a basic awareness of the imperative need to integrate changes into their marketing strategies and campaigns to ensure they achieve top Google rankings and strive to sustain them.

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Is Pay Per Click (PPC) a Step to Maximise Profits

By | SEO | No Comments

Iif a company is not investing in PPC advertising, then it is certainly at a serious disadvantage. It is to be noted that PPC advertising is not only the fastest way to generate leads for a business, but it is one of the best ways to get in front of prospects wherever they are online.

However, it is to be kept in mind that profitable PPC advertising is very difficult, mainly because of the level of competition that prevails online. A PPC specialist will optimise your PPC campaigns and website conversion rates. They understand the fact that higher conversion rates is one of the most important factor in any online business.

It can certainly be a difficult task to make a PPC campaign work effectively especially if the responsible person does not have the required knowledge or experience. If a company chooses to set up their own campaigns, then there are greater chances of bidding on under-performing and irrelevant keywords that will cost the company more than its actually worth.

A good SEO firm will try its level best to improve the number of conversions that a site receives because this will help reduce the cost that will be paid for each conversion and will certainly increase your ROI. An experienced PPC specialist will not only focus on the set up of the campaign, but will also pay due importance to the optimisation of each of these PPC campaigns and its conversion rate. Browse the net for more information on the same and make sure you hire the PPC services of the one who offers quality service at competitive rates.

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Are SEO Services a Cost Effective Solution? Tips on Choosing the Right SEO Service

By | SEO

Presently, a number of people are looking out for affordable SEO services mainly because whether a company is big or small they certainly need competent SEO providers who can help them expand their businesses and effectively interact with clients through online marketing. With effectively planned SEO strategies, a business will certainly be able to drive a increased amounts of traffic to their website, which in turn, will help improve its online reputation and sales.

The following are a few tips on how to choose an affordable and an efficient SEO firm.

Affordable as opposed to cheap

The most important thing to be considered about affordable search engine optimisation services as against cost effectiveness is that it should not necessarily mean cheaper. Opting for a specialists qualified and results driven SEO Dublin agency within a set budget should not mean settling for a mediocre service you should always expect a high quality link building service with high metrics associated with each link provided.


When looking for low-cost SEO solutions make sure you consider the services of the experienced engineers with a proven track record of success in carrying out search engine optimisation campaigns and in website status management. It is to be noted that only an experienced company will be able to offer specialised solutions in website development and management.

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The Effective Application of Website Analytics

By | SEO | No Comments

Site owners spend a lot of time and energy in getting their websites online- now it’s time to evaluate its effectiveness and workings! As a business owner, it is very important to know how many people are visiting the site, how do these people get to know about the site, and whether the marketing efforts are effective or not. Luckily, website analytics will help a business owner get answers for all those answers.

Knowing a company’s online audience will help site owners tailor their site as per user behaviours. For instance, if the analysis conducted shows that most online visitors get to the site through social media, then the company can take effective steps to improve its social media marketing.

The following are few ways in which website analytics can tell about the success of the website:

    • Visitors: website analytics will enable the site owners to know about the people visiting the site, and whether they are new or older customers. Apart from this it will also provide information about how they found they found the site, where are they located, and browsers that they are using.


    • Pages: provides information about the effectiveness of a few pages.


    • Referrers: helps find out which URL’s, websites, keywords, and search engines, lead visitors to the site.


    • Mobile: helps find out the number of customers who are accessing the site through their mobile devices.


    • Social Media: Helps measure the effectiveness and success rate of social media profiles and finds out how visitors are responding to the company’s social media marketing efforts.


    • Advertising: Enables find out the effectiveness of online advertising and marketing efforts.


Hence, it is wise to make use of website analytics services which helps analyse the effectiveness and working of the site.

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Social Media Marketing – Pushing For Success

By | SEO | No Comments

A study, which was conducted by the Altimeter Group, revealed that companies make use of social media marketing to accomplish a number of business objectives like increasing annual sales growth. Apart from big companies, even small businesses have understood the benefit of social media as an important communication platform that enables the firm to have a two-way communication between the company and its shareholders. This helps support a number of company objectives and processes, including market research, customer relationship management, customer retention, customer base expansion, cost control initiatives, product marketing, sales, public relations, and recruiting.

According to the study, companies can target new customers with the help of the corporate message on a social media channel. The company can also effectively evaluate the effects of the broadcasted message based on customer feedback regarding the same. Unlike before, social media marketing services have helped businesses reach great heights by getting them to keep in touch with the customers. They can now directly get feedback on their products and services enabling them to work on providing better customer service and product lines. Social media marketing has certainly effected third-party services such as print marketing and traditional marketing efforts.

Social media marketing is a relatively low-cost social media marketing effort to market products and services available to millions of consumers across borders. This main feature of social media marketing has played a major role in the popularity of social media marketing and its role in getting business to great heights. Find out what Facebook training in Dublin and other social techniques can do for your business today.