A study, which was conducted by the Altimeter Group, revealed that companies make use of social media marketing to accomplish a number of business objectives like increasing annual sales growth. Apart from big companies, even small businesses have understood the benefit of social media as an important communication platform that enables the firm to have a two-way communication between the company and its shareholders. This helps support a number of company objectives and processes, including market research, customer relationship management, customer retention, customer base expansion, cost control initiatives, product marketing, sales, public relations, and recruiting.
According to the study, companies can target new customers with the help of the corporate message on a social media channel. The company can also effectively evaluate the effects of the broadcasted message based on customer feedback regarding the same. Unlike before, social media marketing services have helped businesses reach great heights by getting them to keep in touch with the customers. They can now directly get feedback on their products and services enabling them to work on providing better customer service and product lines. Social media marketing has certainly effected third-party services such as print marketing and traditional marketing efforts.
Social media marketing is a relatively low-cost social media marketing effort to market products and services available to millions of consumers across borders. This main feature of social media marketing has played a major role in the popularity of social media marketing and its role in getting business to great heights. Find out what Facebook training in Dublin and other social techniques can do for your business today.