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Irish online sales in 2023 estimated at over €8.67 billion

SEO Galway

Google’s Engineers gave Ryco Mareting A testimonial

We have helped a small independent fashion retailer grow to

€2M+ within 5 years

High metric SEO has helped a clients ecommerce store grow to 

€1M within 2 YEARS

We provide B2B, B2C and D2C SEO services. Our larger clients sell

€60M + per year

Professional SEO Agency Galway

Are you ready to grow with SEO

Our SEO Galway experts use proven processes to help you grow with generic rankings in search engines using SEO. Our engineers will develop and evolve a professional SEO strategy that will exceed your expectations and within a reasonable budget. Our SEO experts in Galway will remove the risk from your digital investment. Our strategies are fluid so will evolve with your business as and when required. Our team will help and guide you are every step with monthly Zoom meetings and quarterly face to face meetings!

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SEO Galway
Deolitte Award
SEO Cork


B2C SEO Galway

Our digital marketing agency has helped retailers achieve 300% year on year growth for 5 years running.

We have increased sales by over €1 million within 12 months.

Most ecommerce retailers now have fantastic online websites, amazing online offers but have very limited online sales or customers. Ecommerce giants like Amazon dominate search engines like Google and other search engines such as Bing. Small retail ecommerce websites therefore need to be smarter if they want a slice of the sales pie. 

Business to customer search engine optimisation (B2C SEO) is specifically targeted at the end user or consumer of products and services. This type of generic SEO is focused on optimising your ecommerce webstore to achieve top Google rankings for the most profitable keywords and key phrases that are relevant to your online business. Ecommerce businesses the implement SEO strategies as part of their overall digital marketing strategy, can improve their search visibility and attract targeted users who are shopping for their products or services. This can drive lots of suitable traffic, maximise conversions and increase online business profitability.


B2B SEO Galway

We have a 16 year track record of generating high quality leads for businesses.

Our SEO experts have helped clients grow their businesses to over €60 million per year.

Our team of Galway SEO experts have an enviable track record of exponentially increasing targeted traffic, online enquiries and leads for local businesses throughout Ireland.

Business-to-business search engine optimisation or B2B SEO services focus on optimising your website for search engines generically. This improves your websites visibility in Google and other search engines by positioning your products and services in the top three rankings generically.

Our SEO agency in Galway carries detailed keyword research and analysis and high metric high, quality, relevant content link building. Our SEO agency Galway engineers will optimise your onsite content including META, headers, alt tags and more. We will complete a full digital footprint analysis and create a professional SEO strategy that is built for success. Our SEO strategies attract more qualified and more targeted traffic by positioning your website at the top of the search engine results pages SERP. B2B SEO can be a very profitable marketing tool as the audiences can be much more specific than B2C and hence can be achieved within shorter timeframes and normally within smaller budgets.

SEO Agency Customer


We’ve worked with Ryco for a couple of years now. We must admit we did nearly give up after 4 months, but we stuck with their advice and now we are seeing some big improvements in our ranking. They explain things simply and don’t give us the normal marketing bull which so many agencies do.

Julia Phipps

SEO Dublin testimonial

We have been very happy with the team in Ryco and have no hesitation in recommending them to anyone who is serious about boosting sales through a professional online presence.

Philip King
Cavan, Ireland.

seo agency Dublin testimonial

SEO Agency Galway


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Testimonial from

Google Engineers

The site navigation is excellent, the number of clicks are optimal, clear, concise and visually pleasing. Actionable content – Actions on the homepage are great, you can clearly see where to look for products, how to sign in, featured products, special offers etc. URL structure – URL structure in terms of category, then product etc are excellent. Really great for Google bots and make indexing the site much better which will give better SEO. Mobile site – excellent – responsive design is great.

Google International Optimisation Team

Why Ryco SEO


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Digital Content


Creating high quality relevant SEO content is vital for Search Engine visibility and to engage and convert readers. A professional content calendar is an SEO tool that helps your business manage and plan your content optimisation and marketing efforts. Content plans and schedules permits your business to see at a glance what will be published and when, so you can ensure your message and content is consistent across all channels, relevant, and aligned with your brand strategy and goals. A content calendar can permit members of your SEO team to be more fluid in their management of your marketing campaigns. Calendars permit marketeers to  identify gaps in content, analyse progress, and collaborate with your SEO agency to ensure everyone is on the same page. Content calendars will help your business create more engaging, effective and profitable SEO strategy.

High Metric


High metric link building is one of the most crucial, challenging and misunderstood aspects of SEO. High metric generic link building is the acquiring branded links from other websites. This is an vital part of SEO because search engines like Google use website links to discover new website pages or blogs and to determine how well a page should rank in their search engine results pages SERPs. High metric link building is the building of links to your website with high domain authority, high Trust Flow scores and high Citation flow scores. These links must also be placed in engaging relevant content. Contact our SEO Galway link building engineers today – we are happy to provide a free consultation to guide you and educate your team.

Google Penalty


If your website has lost its rankings due to a penalty from Google our SEO agency in Galway can help.
Penalties have a very negative impact on any marketing and will prevent future search success.
Penalties will massively reduce the traffic volumes visiting your website. They will increase your marketing budget and will reduce the future profitability of your online business.

Removing penalties will permit you to start link building and to see your rankings improve over time. It will ensure your on a good standing with search engines like Google and will build a platform for future growth.

Award Winning

SEO Company Galway

Using an award-winning SEO agency in  Galway will exponentially increase your websites visibility and generic rankings in search engine results. This leads to more targeted traffic and will maximises sales and the profitability of your online business.

SEO is one of the most important elements within any digital marketing strategy, as provides the cheapest way to generate sales and new leads. It helps ensure that your online business is easily found by potential shoppers and customers. Award-winning SEO processes, techniques and strategies, will rank your site higher in Google, will boost levels of targeted traffic, will maximise sales and can exponentially grow your business.

Why use an SEO Agency in Galway?

Professional and Local SEO Galway

An professional SEO agency will have experts in regards to content creation, the finding of suitable websites to get backlinks from, onsite optimisation, website coding optimisation and hosting optimisation. With Google assessing websites in regards to content, usability and load times its really important that you have an expert in each area to analyse your current position and to provide and roadmap forward.

Doing this will reduce the required marketing spend and the times required to get the required results. A win win for all concerned.

Local SEO Galway

Your business can increase exposure and trust in regards to your brand on a local level. Our SEO services can help. Our extensive in the trenches experience will ensure your campaign exceeds expectations and achieve more sustainable results long term. Our local SEO Galway experts will optimise local keywords and produce a professional local strategy for your business.

Using a local SEO agency in Galway will ensure your have a local point of contact that wants you to succeed and that is on the end of a phone call if and when you need them.


Asked SEO Questions

– Ethical award winning Galway SEO company established for over 16yrs.
(We are not pushy sales people – you will only meet with SEO experts)
– Proven results with some of the largest brands in Ireland.
– Reduced cost per acquisition (cost per sale).
– Our copy writers in Cork discuss your exact content requirement.
– Free expert SEO Galway consultancy and honest advice.
– Regular Monitoring & Modifications with Account Manager so your strategy can evolve over time and ensure best ROI.
– Monthly reports show ALL content created, change in generic Google rankings, content placement and associated metrics.
– Google Certified Team.
– We partner with you and meet you every quarter to analyse and evolve your SEO services and SEO strategy.

Professional SEO (search engine optimisation) is the practice of improving the ranking of a website in search engine results pages (SERPs) to attract more relevant traffic to your website or ecommerce website. This involves a combination of on-site optimisation, off-site, optimisation, and technical SEO. The goal of increasing traffic volumes to your website is to ensure you increase sales levels and customer enquiries.  SEO is a specialized field that requires a deep understanding of search engine algorithms and how they work, as well as a proven track record of achieving results for clients. A professional SEO practitioner should be able to provide a comprehensive analysis of a website and its ranking potential, as well as a plan for improving the website’s visibility and performance in search results.

The length of time required for an SEO campaign will vary depending on a number of key factors, such as the competitiveness of the market, the goals of the campaign, and the effectiveness of the SEO strategies being used and more. In general, most SEO campaigns will take at least a three months to see any movement in results. SEO is a long-term digital strategy, and it can take a while to build up the domain authority and trust flow scores needed to rank well in search engine results pages (SERPs). It’s also important to regularly review and adjust SEO strategies, the key phrase being targeted and your competition to ensure that they are still effective in regards to scale and possible end results.


On-site SEO refers to the practice of optimising individual web pages in order to rank higher and earn more relevant traffic in search engine results. This can include optimising the content and HTML source code of a page, as well as ensuring that the website is structured in a way that is easy for search engines to understand. On-site SEO is an important part of any overall SEO strategy or campaign, as it helps search engines like Google to understand what a website and its individual pages are about, and how they may be relevant to a user’s search query. Some common on-site SEO tactics include using keywords in the page’s title and content body, optimising the website’s URLs and meta description, and using header tags to structure the content in a way that is easy for both users and search engines like Google to understand.

Off-site SEO refers to the practice of optimising a website’s performance in search engine results by obtaining links from other websites. This can raise your website domain authority, trust flow and citation flow. This process includes link building, which involves actively seeking out and acquiring links from other websites, as well as promoting your content on social media and other platforms to generate natural links. Off-site SEO is an important part of any overall SEO campaign or strategy, as the number and quality of links pointing to your website can have a significant impact on your search engine rankings or SERPs. By acquiring high-quality, relevant links from other websites, you can improve the authority and trustworthiness of your own site in the eyes of search engines. This, in turn, can help to improve your search engine rankings and drive more relevant traffic to your website.

HTTPS (Hypertext Transfer Protocol Secure) has a positive effect on a website’s SEO and improves user experience as most computer antivirus software packages will not permit a user to view a site without one. HTTPS is a secure version of the HTTP protocol that is used to transfer data over the web or internet. HTTPS ensures that the connection between a web browser on a users or customers PC and your website is secure, and that the data being transmitted cannot be intercepted or modified by third parties.

Search engines, including Google, have indicated that they may give a slight ranking boost to websites that use HTTPS, as it shows that the website is committed to security and user privacy. Additionally, using HTTPS can also help to improve the user experience by ensuring that the connection to the website is secure, which can help to increase trust and reduce the likelihood of users bouncing from the site. Hence its  vital for a business website to use HTTPS on your website.

There are several reasons why a business or website owner might choose to use Ryco’s professional SEO agency in Galway. Some of the most common reasons include:

  • Expertise: Professional SEO agencies have teams of experts who are highly knowledgeable about the latest SEO trends and best practices. They can provide valuable insights and recommendations for improving a website’s performance in search engine results.

  • Time: SEO can be a time-consuming process, especially for those who are new to it or don’t have a lot of experience. By using professional SEO services, business owners and website managers can save time and focus on other aspects of their business.

  • Results: Professional SEO agencies have the skills, experience, and tools to effectively execute an SEO campaign and drive results. They can help a website to improve its search engine rankings and drive more relevant traffic, which can lead to more leads, sales, and revenue.

  • Peace of mind: Using professional SEO services can provide peace of mind, as business owners and website managers can be confident that their website is in good hands and being optimized effectively. This can help to alleviate some of the stress and uncertainty that can come with managing an SEO campaign on your own.

Overall, professional SEO services can provide a number of benefits, including improved search engine rankings, increased traffic and revenue, and more time to focus on other aspects of your business.

Enterprise-level SEO is a type of search engine optimisation that is designed for large, complex websites with a high volume of web pages and traffic. Enterprise-level SEO can involve the use of specialised tools and strategies to effectively manage and optimise a website at scale. This can include things like managing multiple teams and stakeholders, conducting in-depth keyword research and analysis, implementing technical SEO best practices, and creating and executing a comprehensive content strategy.

Enterprise-level SEO can be particularly challenging, as it requires a deep understanding of both the technical aspects of search engine optimisation and the unique needs and goals of a large organisation. As such, it is typically performed by experienced SEO professionals who have a track record of success in managing large-scale campaigns.

Overall, the goal of enterprise-level SEO is to drive high-quality traffic to a website and improve its visibility and performance in search engine results, in order to support the broader goals and objectives of the organisation.

To write a meta description for a web page, follow these steps:

  1. Determine the focus and main message of the page. The meta description should accurately reflect the content of the page, so it’s important to understand the main points and key information that the page is trying to convey.

  2. Keep the length in mind. Meta descriptions should be no longer than 160 characters, so it’s important to be concise and to the point.

  3. Use relevant keywords. The meta description should include the keywords that are relevant to the page, as this can help to improve the page’s visibility in search engine results.

  4. Make it compelling. The meta description is an opportunity to grab the reader’s attention and entice them to click on the page, so be sure to make it interesting and compelling.

  5. Include a call-to-action. Encourage the reader to take action by including a call-to-action in the meta description, such as “learn more” or “get the details.”

Here is an example of a well-written meta description:

“Get the latest news and updates on the latest trends in fashion. Our team of experts curate the best styles and tips to help you stay on top of the game. Click here to learn more.”

An ALT tag, also known as an ALT attribute or ALT description, is an HTML attribute that is used to provide a text alternative for an image on a web page. The ALT tag is inserted into the HTML code for an image, and it is used by search engines and screen readers to understand the content and context of the image.

The purpose of the ALT tag is to provide a description of the image that can be understood by both search engines and users who cannot see the image. This is important for a number of reasons. For search engines, the ALT tag can provide additional information about the content of the page, which can help to improve the page’s visibility in search engine results. For users who are unable to see the image, such as those who are visually impaired or using a screen reader, the ALT tag can provide the same information and context as the image.

In terms of best practices, the ALT tag should be concise and accurately describe the content of the image. It should not be stuffed with keywords, as this can come across as spammy and may even harm the page’s search engine rankings. It’s also important to avoid using the same ALT tag for multiple images on the same page, as this can be confusing for both search engines and users.

Overall, the ALT tag is an important part of any web page that contains images. It can provide valuable information for search engines and enhance the user experience for those who are unable to see the images on the page.

Keyword research is the process of discovering and analyzing the words and phrases that people use when searching for information on a particular topic on the internet. This research is typically done with the goal of identifying the most popular and relevant keywords and phrases to use in content marketing, search engine optimization (SEO), and other online marketing efforts.

The main goal of keyword research is to understand how people think about a particular topic and what words and phrases they use when searching for information about it. By understanding this, businesses and organizations can create content that is more likely to be found by their target audience and rank higher in search engine results pages (SERPs).

To do keyword research, one can use a variety of tools and techniques. One common method is to use a keyword research tool, such as Google’s Keyword Planner or SEMRush, to identify popular keywords and phrases related to a particular topic. These tools can provide data on the number of searches for a particular keyword, as well as information on the competitiveness of the keyword and how difficult it would be to rank for it.

Another way to do keyword research is to use a tool that shows the related searches that people are making on a particular topic. For example, Google’s “Searches related to” feature can be used to see what people are searching for after they enter a particular keyword or phrase. This can provide insight into the types of questions and issues that people have on a particular topic, and can help identify keywords and phrases that might be worth targeting.

Once you have identified a list of potential keywords and phrases, the next step in the keyword research process is to analyze their relevance and popularity. This can be done by looking at the number of searches for a particular keyword, as well as the competition for that keyword. In general, keywords with a high number of searches and low competition are considered to be the most valuable for content marketing and SEO efforts.

Once you have identified the most relevant and popular keywords and phrases, the next step is to incorporate them into your content marketing and SEO strategy. This can involve using the keywords and phrases in the titles and headlines of your content, as well as in the body of the text. It can also involve creating content that is specifically designed to rank well for a particular keyword or phrase.

Overall, keyword research is an essential part of any successful online marketing strategy. By understanding how people think about and search for information on a particular topic, businesses and organizations can create content that is more likely to be found by their target audience and rank higher in search engine results pages.